I created and produced Pavé’s annual lookbook, which was distributed to over 20,000 customers and selected EDDM routes. I was responsible for the full process – from concept, planning, and layout to photography and client research. This project highlights my ability to merge creative direction, strategic planning, and visual storytelling into a cohesive brand experience.

My responsibilities included:

-Concept development and creative direction

-Layout and design for print

-Product photography and styled image shots

-Client research and target audience analysis

-Full project management from planning to distribution